The No Campaign: Scaremongering 10/10 – Originality 0/10
Fear is a powerful force. Ask any gay or lesbian person. Fear kept many of us locked in closets for years. Marketers know how powerful fear is as a motivator that can sell virtually anything including tires, insurance, even breakfast cereal and deodorant. We purchase things that previously were considered unnecessary: antibacterial soap, alarm systems, [...]